![What Exactly Does “Woke” Mean, and How Did It Become So Powerful? | The New Yorker Radio Hour | WNYC Studios What Exactly Does “Woke” Mean, and How Did It Become So Powerful? | The New Yorker Radio Hour | WNYC Studios](https://media.wnyc.org/i/1860/1394/l/80/2023/01/NYRH_012723_Image.jpeg)
What Exactly Does “Woke” Mean, and How Did It Become So Powerful? | The New Yorker Radio Hour | WNYC Studios
![Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke” Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”](https://pbs.twimg.com/media/FVn4n10X0AAdf9m.jpg)
Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![GOP leaders are condemning the "woke left." But what does "woke" mean, and why does it spark so much emotion? - CBS News GOP leaders are condemning the "woke left." But what does "woke" mean, and why does it spark so much emotion? - CBS News](https://assets1.cbsnewsstatic.com/hub/i/r/2022/10/13/7b5c5345-1e29-40f3-8434-2887e4e59cb8/thumbnail/1200x630/47f364d9070ce37eedb6c30b11b4e8ba/1013-cbsm-flwoke-dokoupil-1372883-640x360.jpg)